We are an independent, brand transformation agency,
specializing in behavioural science-based strategy
and creative. With a results-driven approach to brand
building, we help our Partners play more meaningful
human roles in peoples’ lives.

4 lines intersecting to make a starburst shape.

01 —

All from a
good place.

Dairy Farmers of Manitoba

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Brand Strategy + Brand Purpose + Brand Positioning + Integrated Brand Campaign


02 —

Perfected by chefs.
Prepared by you.

Spatula Foods

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Brand Transformation + Brand Design & Packaging + Brand Content + Applied Arts Award


03 —

A career in tech
will take you there.

NPower Canada

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Brand Transformation + Brand Positioning + Brand Purpose + Brand Strategy + Digital & Social Brand Campaign

Using our strategic Wellbeing Framework,
we identify unique human insights that allow brands
to connect to people in deeper, more meaningful ways.
From consumers and employees to investors and
volunteers, this behavioural science-based approach
gives brands a better understanding of what people
think — and more importantly — how they think.